DATABASE MARKETING SERVICES

Market Research / Assessment

Quinetix provides data analysis, market assessment and research services in addition to our core growth and retention modeling. We also engage additional research suppliers for our clients as needed, integrating quantitative and qualitative findings with full accountability for delivering the target results.

Experience includes:
• New product launch
• Product line enhancement and expansion
• Identifying market potential
• Pricing optimization analysis – competitive and new product
• New site analysis

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Predictive Modeling

It’s the experience of Quinetix’s modelers in building and using customer development models that delivers actionable insights for our clients across a range of applications. Models include: acquisition, growth/cross-sell, attrition, price elasticity, as well as models for real-time decision-making.

We use a wide variety of modeling techniques, always employing the approach that best suits our clients’ business objectives. We work actively with clients to measure results and provide continuous model refinements.

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Customer Value Analytics

Our unique CUBE solution analyzes the value of each customer across multiple dimensions, and quantifies the current value, growth/upsell potential, and the value of their revenue stream or future purchases against the risk of their defecting to another provider.

We regularly assist clients in the development of customer profitability data and metrics, an essential factor in all Quinetix modeling.

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Database Services

Database services include the strategic as well as tactical support. We bring together disparate databases across large enterprises to provide customer-centric, actionable analyses for decision-making. Applications include product development, pricing, sales and marketing execution.

As an extension of our modeling work, we often build and host databases for clients. Our focus is always to utilize, from a wide variety of options, the most efficient database development tools to ensure maximum value, flexibility and data security for the client.

At a tactical level for select clients, we provide marketing files based on our analyses that best execute their sales goals and marketing campaign objectives. When needed, we purchase specialty data on their behalf, append it to their customer files and utilize it in analyses and for targeted communications.

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Campaign Optimization

Quinetix campaign optimization system, AIM, is an advanced model-driven decision engine that drives client direct marketing execution and analysis. AIM uses embedded targeting models to recommend best product and channel offers for each customer and continuous learning models to ensure direct marketing programs optimize expected new dollars and profits over time.

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