Price Elasticity Modeling
and Pricing Optimization
Unlike reactive demand strategies, Quinetix price optimization modeling enables clients to match marketing strategies to the price sensitivity of their customers. Deriving this unique elasticity mix is the third component in our integrated approach to optimizing customer relationships.
- This bottom-up approach to price optimization modeling allows clients to:
- Tailor offers based on individual customer price sensitivity
- Target growth segments with best pricing
- Differentiate elasticity of individual products and services
- Aggregate customer-level predictions to drive “what if”
macro-level forecasts - Maximize margins within price insensitive segments
Growing and retaining high value customers, integrated with Quinetix price optimization modeling, creates a total strategic view of the customer we call the Customer Cube™.
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Profit-Focused Segmentation
and Cross-Sell
GROWTH - Proven predictive modeling process identifies data-driven cross-sell opportunity.
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Early-Warning
Attrition Modeling
RETENTION - Quantify and anticipate attrition with systematic, segment-level retention strategies.