Quinetix: Analytic and Modeling Solutions

Banking

Quinetix is a company founded by bankers and database marketers. Understanding and optimizing the relationships between financial institutions and their customers is a cornerstone of our solution set. Our engagements have introduced us to over 40 million U.S. banking households, and our passion for developing quantitative strategies to enable our clients to more profitably serve them is as strong as the day we opened for business.

Our banking solutions include:
• Integrated cross-sell and retention modeling
• Deposit Price Optimization Modeling
• Advanced OD/NSF modeling
• Market opportunity assessment
• Direct marketing campaign optimization

Our clients include the world’s largest banks, as well as established Regionals, both facing the challenge of turning customer relationships into profitable organic growth. Others are growing institutions that seek analytic resources to complement the individual attention they strive to provide their customers.

Our bank clients are unique, but in many ways they also very much the same. They have customers to retain and relationships to grow. And they value the power of customer strategies built on predictive modeling, and the quantifiable results generated by working with Quinetix.

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Insurance

As consumer-driven trends continue to change the nature of insurance company relationships with their customers, clients in the insurance industry have recognized the growing importance of advanced segmentation and modeling to better understand, retain and grow their relationships. Our solutions have focused on:
• Customer segmentation to determine coverage needs and purchase motivations
• Using customer insights to implement automated, intelligence-driven cross-sell campaigns
• Optimized direct marketing campaigns powered by advanced decision engines and continuous learning models

Quinetix insurance clients have experienced measurable increases in policy penetration and renewal rates.

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Multi-Channel Retail

In an industry in which margins are being compressed by larger competitors’ pricing power, Quinetix has worked with category-leading retailers to mine purchase and market data for insights that drive loyalty and cross-sell/up-sell initiatives. Examples of services provided:
• Customer segmentation and best product cross-sell modeling to direct ongoing loyalty club marketing tactics
• Household-level elasticity modeling for personalized discount offers
• Market assessment and competitor analysis to drive store location planning
• SKU-level product purchase analysis for in-store marketing and inventory decisions

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Travel/Hospitality

In the ultra-competitive travel and leisure industries, Quinetix has worked with leading hotels and casino chains to sharpen customer insights used in precision direct marketing programs. Examples include:
• Top customer modeling to identify best prospects to target in acquisition campaigns
• Customer segmentation and modeling to identify best current customers to cross-sell/up-sell
• Quantitatively-driven offer strategies based on preferred property and play type
• Household elasticity modeling by spend categories (hotel stay, air travel, car rental, restaurants) to determine highly targeted marketing offers
• Data modeling to determine key loyalty drivers, development of programs based on customer insights

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Media

To help top U.S. media clients navigate the ongoing transition from hardcopy to online media, Quinetix has worked with clients to:
• Build early warning attrition models that drive save programs for controllable customer churn
• Develop acquisition marketing response models to target best long-term prospects
• Model discount and offer patterns to determine best offers for individual subscribers
• Provide analytics to methodically track and assess the impact of state-of-the-industry loyalty programs

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Marketing Services

Quinetix partners with leading advertising, integrated marketing and marketing services agencies to delivery comprehensive modeling and database marketing services to extend the capabilities they offer their clients.

Our modularized growth, retention and pricing processes are easily integrated into existing client engagements, and offer additional opportunity for advertising partners to deliver quantifiable ROI to clients and win business by demonstrating analytic strength. Examples of partner programs include:
• Development of a suite of targeting models and a campaign optimization system to drive the customer development program of a top 10 U.S. bank
• Design and implementation of a segment-based new customer acquisition program for a top 5 insurance company
• Build of a highly targeted buyer database marketing program for a leading eye care manufacturer
• Development of a customized campaign optimization system for one of the largest global direct
  insurance companies

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